Oftentimes, the incredible amount of work it takes to get your business started and to maintain the level of commitment to your customers can be exhausting and overwhelming. And sometimes, you just don’t have the time, energy, or finances to devote to creating a fantastic logo. This is an absolutely imperative part of the creation of your business. Having a perfect logo designed by a professional is one of the most important aspects of marking your presence in your respective market. The ultimate aim of your logo is to present your business in a positive, professional and memorable manner and impart in your ideal customer’s mind an image of stability and reliability.
I take Branding VERY seriously and creating perfect logos for each of my clients is the foundation of those branding efforts. It’s my first step in the visual picture of every client’s journey. It’s necessary for all stationery, including business cards and letterhead. It’s necessary for all websites and social media graphics. It’s necessary for signage, packaging, advertising, and any promotional graphics. It’s the core of a company’s brand. Therefore, logos are not to be taken lightly.
The logo I recently designed for Kimberly Kate is a perfect example of the importance this piece is in branding. Kimberly is a health coach committed to helping others by teaching them to make healthy food, lifestyle, and spiritual changes. She has an approach that focuses on clean eating, perseverance, and support and her logo was created to reflect that.