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Your logo is the visual representation of who you are and what you do. It lets your ideal customer know that you’re fully invested in your business, that you’re committed to serving them, and that you’re a professional. With all those important things on the line, it’s imperative that your logo look great, be well-designed, and be used consistently throughout all your marketing materials.

Oftentimes, the incredible amount of work it takes to get your business started and to maintain the level of commitment to your customers can be exhausting and overwhelming. And sometimes, you just don’t have the time, energy, or finances to devote to creating a fantastic logo. This is an absolutely imperative part of the creation of your business. Having a perfect logo designed by a professional is one of the most important aspects of marking your presence in your respective market. The ultimate aim of your logo is to present your business in a positive, professional and memorable manner and impart in your ideal customer’s mind an image of stability and reliability.

I take Branding VERY seriously and creating perfect logos for each of my clients is the foundation of those branding efforts. It’s my first step in the visual picture of every client’s journey. It’s necessary for all stationery, including business cards and letterhead. It’s necessary for all websites and social media graphics. It’s necessary for signage, packaging, advertising, and any promotional graphics. It’s the core of a company’s brand. Therefore, logos are not to be taken lightly.

The logo I recently designed for Kimberly Kate is a perfect example of the importance this piece is in branding. Kimberly is a health coach committed to helping others by teaching them to make healthy food, lifestyle, and spiritual changes. She has an approach that focuses on clean eating, perseverance, and support and her logo was created to reflect that.

Elements of her logo and her unique approach to helping solve her ideal customer’s biggest ache were incorporated in her other marketing efforts such as her website, her Healthy Living Journal, and her Social Media graphics.
A logo is the anchor for a company’s brand identity and the foundation for other visual details. For this reason, I challenge you to evaluate your current logo. Is it unique? Is it relevant to your industry? Does it engage your audience? Take my quiz below to see how your logo stands up. Or download a printable version of this quiz HERE. If you discover that your logo could use some changes or you need a logo that adequately represents your business, click HERE and I can design your perfect logo.
 


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A small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning.

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This is a very useful post, thank you! I agree that innovations are the most important thing for most businesses, because with today’s fast changing world we need to stay on top of the changes, if we want to survive.

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04/27/2016 8:04am

The "face" of your company at touch points (logo, business card, letterhead, pamphlet, brochure, banners, concept design, product mock up etc.) will etch your brand presence in the customers' minds and make your competitors stand up and take notice.You will have a looming web presence with our web design and development expertise specialising in SEO and SMO.

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Nice information. Thanks for sharing. The "face" of your company at touch points (logo, business card, letterhead, pamphlet, brochure, banners, concept design, product mock up etc.) will etch your brand presence in the customers' minds and make your competitors stand up and take notice.You will have a looming web presence with our web design and development expertise specialising in SEO and SMO.

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