1. Quality. Don’t get me wrong, free software is great! Especially when you can color pretty frames around placed images and add 30 different fonts to one document, but is that really your area of expertise? I’d reason to believe it’s not. The quality of work you’ll receive from a design professional with $2,000 design-specific software will radically differ from the quality of work you’ll receive with the free Paint program you got with your new laptop.
2. Time. Chances are, you’re not a design professional (or you wouldn’t be reading this blog article.) Your passion and purpose lie elsewhere. That is where you should be investing your time. While you pay a design professional $550 to provide killer social media graphics, chances are you’ve been busy working in your sweet spot to create much more revenue.
3. Expertise. Design professionals who have spent 4 years of college (plus two summers) learning about typography, design & color fundamentals, image manipulation, illustration, web design and design software can do these things in their sleep. (Trust me.) That free software program that came with your new laptop may take you 3 hours just to learn how to rotate an image. Just as you are the expert in your field, it’s important that you use an expert in design to satisfy your marketing needs.
4. Uniqueness. Professional designers can make your brand stand out. They can create a unique logo that will represent you and enable your ideal customer to find you. Professional designers will offer custom design, not clip art that anyone else can use. It will ensure that you are uniquely placed in your niche and that’s what will make your brand stand out.
5. Consistency. It’s important to stay in contact with your ideal customer. You will hopefully reach them on multiple levels: printed material, your website, social media, direct sales opportunities, trade shows, webinars or online events. Each of those pieces must be branded so that your ideal customer knows it’s you that will be offering exactly what they need. Your branded materials must be consistent to get that message across. A design professional will ensure that there is consistency among all platforms.
6. New Ideas. Most design professionals are creative. We love looking at books, magazines, blogs, storefronts, etc. for inspiration. We see new ideas everywhere and can’t wait to apply them to our client’s designs. When you invest in a professional graphic designer, you’re investing in their new ideas that will enhance everything they produce for you.
7. Pride in Your Materials. When you’re excited about how your marketing materials look, you’re ready to show them off. You can’t wait to hand out that business card, or post a new Facebook tip. The more visible you make your work, the further you extend your reach. And that is how your ideal customer will find you.
Are you excited to show off your marketing materials or do you need a professional makeover? Share some of your biggest concerns about your current marketing materials and how I can help make them look their best.