1. Walk in Their Shoes. Take some time to look at your business and marketing from your consumers’ perspective. Think about what matters most to them. Try to inspire.
2. Get out There. Walk away from your desk, your computer and interview your ideal customers. Ask them what they see as benefits to your business, what their goals are, what values they hold most important, and what changes they’d like to see.
3. Connect with your Newest Employees. Feed off their excitement, why they are looking forward to working for you, and being your brand ambassadors. Rekindle that feeling of love for your business and what you do.
4. Ask for Feedback. When you receive positive feedback, it will remind you what works, what makes your consumers happy. When you receive negative feedback, it will show you what changes you need to make, what obstacles you need to overcome, and what things can be optimized.
5. Write it Down. Plan! Take time to set goals, prioritize your projects and work backwards to make those projects successful by marketing them and making them happen.
6. Retreat. Take time to refresh. Get away and spend time looking seriously at your brand, your business and the goals you’ve set for yourself, both personally and professionally.
7. Train and Conference. Take time to re-energize yourself by attending trainings and conferences that will not only make you a better business owner, but will inspire you to WANT to be better.
8. Schedule. Set an ideal schedule for every aspect of your business; Social Media, Internet Marketing, PR, Speaking Events, Conferences, Industry Association opportunities, etc. and stick to it. Create an ideal schedule for your week, incorporating ways to make these things happen.
9. Educate Yourself. Devote time to learning. Watch tutorials, speak to experts, and sign up for business groups that offer educational opportunities.
10. Take a Break. Disconnect. This will allow you time to take time for yourself so you can come back more energized and focused on your plan.
Owning a business is more than just doing what you love or filling a customer’s need. Marketing yourself and your business enables you to reach more of your ideal customers, show them why your business is the best fit for their need, and allows you to be more successful. Follow these tips to prevent marketing burnout!
How do you conquer marketing in your business? Please share your ideas in the comment section below.